Evans brings years of experience to expanding and revitalizing Smith’s marketing outreach
(HOUSTON, TEXAS) July 14, 2016 - Smith & Associates, the largest independent distributor of electronic components, today announces the appointment of Margo Evans to the role of Vice President of Marketing. In this position, Evans will lead efforts to expand marketing activities to increase revenue while also contributing to Smith’s strategies for growth.
In her new role, Evans will drive the marketing efforts to bolster Smith’s brand, streamline the company’s messaging, and create marketing tools and collateral that attract and connect with Smith’s customers. She will succeed current Smith V.P. of Marketing Mark Bollinger, who is taking on the newly created role of Chief Globalization Officer to oversee the administration of Smith’s international offices.
“Our industry is evolving, and Smith is evolving alongside it,” said Evans. “As innovation and creativity become even more vital strengths in the market, I look forward to leading my team to reflect Smith’s new direction with fresh materials and projects that will spark and nurture deeper connections with our customers.”
Evans is primed to support this growth in her new position, with 8 years of experience at Smith that have taught her the complexities of the company and its business. She joined the company in 2008 as Marketing Manager, and – in 2013 – took on added responsibility as Smith’s Marketing Director. Her prior work experience includes her role as Marketing Administrator at Dresser, Inc.
A graduate of The University of Texas at Austin, Evans earned her bachelor's degree in Advertising with a concentration in Business. She also earned her Master’s in Business Administration from Sam Houston State University while working full-time at Smith. Margo is a member of the American Marketing Association, the Houston Interactive Marketing Association, and the Business Marketing Association.
“Margo has been a creative and dedicated voice in this company for the eight years she’s been a part of the Marketing team,” said Marc Barnhill, Chief Trading Officer of Smith & Associates. “Her command of marketing strategies and collaborative attitude have made her a very valuable partner to Smith Trading and others who have had the pleasure of working with her. Now, as Marketing’s new Vice President, she has the opportunity to explore exciting new messaging channels and methods while supporting our Trading team’s sales and success.”
“We are excited to see what she can achieve in her new position,” Barnhill concluded.
About Smith & Associates
Founded in 1984, Smith & Associates is a global distributor of semiconductors and electronic components and a trusted provider of efficiency-enhancing supply chain services to electronics and high-tech manufacturers. Smith’s investment in advanced in-house labs, a highly trained professional team, and strategically located global support centers offers our partners complete sourcing and inventory management solutions.
A privately held company, Smith & Associates employs more than 400 people worldwide, with over $500 million in sales annually. Smith's regional hubs in Houston, Hong Kong, and Amsterdam are ISO-certified. In addition, sales and purchasing offices are located in Austin, Silicon Valley, Guadalajara, New York, Shanghai, Shenzhen, Seoul, Taipei, Penang, and Bangalore. For more information, see http://www.smithweb.com/ or, to reach a Smith representative 24 hours a day, please call: 1.800.HOUSTON or +1 713.430.3000.
For more information, contact:
Smith & Associates, V.P. of Marketing