Karenn’s outgoing personality and hands-on approach have served her (and Smith) well in her position. She is a true team player who grabs opportunities by the horns.

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Karenn Oropeza

Director of Franchise

Karenn’s outgoing personality and hands-on approach have served her (and Smith) well in her position. She is a true team player who grabs opportunities by the horns.

What do you do at Smith?

As the Director of Franchise, I am excited to bring franchise lines to Smith and significantly contribute to the success of this company by offering parts direct from manufacturers at a cost savings. With these direct lines and effective marketing strategies, franchising can be an exceptional method of business expansion.

What do you love most about your job?

I absolutely love my job! Every day I can make a difference. I have been given the opportunity to start a new division and set a precedent. What a gift. Whether it be franchising, supplier relationships, or researching new products, I’m grateful. There’s never a dull moment because of the continuous personal and professional growth.

What is your personal philosophy about your job?

Move at the speed of business. Finding the perfect balance is tough. I’ve learned you can’t make everyone happy, but, as long as you are resourceful, helpful, focused, team-driven, and motivated, opportunities will surface.

What has surprised you most about working with electronic components?

How diverse the market is and that every day is a new day. No two days are alike. It’s ever-changing and exciting.

What would you tell someone who is thinking about working for Smith?

I always say this is a great company to work for. They are very generous in every aspect and promote employee growth. There are no limitations to what you can do. If you have the motivation, they have the avenue. Smith has been very good to me; I am grateful to be here.