SMT Magazine: “An Essential Toolkit for Fighting Counterfeits”
Written by Lisa Ann Cairns, Ph.D., Senior Contributor, Smith & Associates and Mark Bollinger, VP Marketing, Smith & Associates
Thursday, 02 August 2012 00:00
In this article, Smith & Associates’ Senior Contributor (Smith MarketWatch) and VP of Marketing discuss the way that, as electronic devices increasingly permeate our daily personal and business lives, counterfeiters find equally increasing opportunities to corrupt the supply chain. The solution, they discuss, is “an improved level of understanding, awareness, transparency, and collaboration” throughout the industry in order to combat counterfeiters at every tier of the supply chain.
Read article: “An Essential Toolkit for Fighting Counterfeits” on pages 76-81 or download directly