Commodity Expertise
Smith's Commodity Managers are market experts in supply sources, market values, and customer base. Specializing in Memory, HDD, Optical, LCD, ICs, and CPUs/chipsets, Commodity Managers act as a key resource for Smith's sales team and partners.
Because of their market knowledge and various vendor relationships, Smith Commodity Managers often help execute Supply Chain Strategies for the disposition of slow moving or excess inventory and help align customers with the right strategies for cost-saving opportunistic purchases and shortage sourcing. Smith Commodity Managers also maintain and collect product information to help customers manage component lifecycles.
Our market experts:
Todd Banker, Memory Commodity Manager
Todd is Smith’s commodity specialist for memory and has spent 16 years as a Smith trader specializing in the memory markets. Todd is responsible for the continued development and growth of Smith’s memory business, supporting Smith’s traders worldwide in the evaluation of memory suppliers, coordinating purchasing efforts for memory, and maintaining inventory on consistent demand memory items. Todd first took on the role of Commodity Manager from 1999-2002. After managing Smith’s California office from 2002-2007, Todd returned to his Commodity Manager position through present day. Todd earned his Bachelor of Fine Arts in Theatre from Southern Methodist University.
Todd Traylor, CPU Commodity Manager
Todd joined Smith in 1997 and has served as CPU Commodity Manager since 2003. Todd’s duties include reviewing and evaluating all purchases and sales of CPUs by Smith worldwide. Todd works extensively with Smith’s traders, coordinating CPU trading activities, developing Smith’s customer base, and CPU service programs. Todd’s prior positions include Managing Director of Europe for Smith (2002-2003), General Manager of Smith’s Amsterdam office (2001) and Trading Manager in Houston (1999 to 2001). Todd is a 1991 graduate of Texas A&M University, having received his degree in Business Management (Business Analysis and Entrepreneurship).
Layla Wright, Director of Purchasing- Service Programs & Peripherals


