The Real Strength in Holiday Sales are in Consumers' Hands
Now that the US retail push around Black Friday and Cyber Monday has passed, there are some worthwhile comments to make about market trends. It is not so much that either of these days provide us any special, unique insight into consumer demands, but they are underscoring more and more an important consumer trend that is decidedly solidifying. Mobile shopping, not deep discounting alone, holds the real key to consumers' attention. Why should we care about this fact? Simply because how people shop IS now directly relevant to our industry growth and demand cycles.
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Ready for Winter Holiday Sales Boosts?
This year, like every year, we look to the US Black Friday (and more recently also Cyber Monday) this (and next) week to foretell the remaining month's sales leading up to the holidays. The rumbling of concerned economists keeps rolling in but in stark contrast to the momentum of semiconductor and electronics demand, penetration, and consumer wish list rankings. What this means for the semiconductor supply chain is that in spite of the macro-economic concerns, electronics remains among the top consumer purchases forecasted for the 2014 winter holiday season.
Read more: Ready for Winter Holiday Sales Boosts?