Smartphone Architecture – Exploring competitive strategies in an ocean of similarities
Both Samsung and Apple are releasing their latest flagship smartphones over the next week and both are spearheading the global, leading-edge, smartphone device category. Both OEMs are using 20nm System-on-Chip (SoC) architectures in their leading devices as a feature differentiator. Interestingly, as EETimes highlights, "these companies used the new process node in different ways." Other smartphone OEMs, such as ZTE, are also releasing new devices this month with similarities in features, begging the question, what is it that consumers are seeking in smartphones?
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Revisiting the CE Demand Market – What does the iPhone 6 mean for smartphones?
How can we not stop to ask this question? I have to admit that I have been part of the bell-ringers tolling the moment at which high-end (meaning high-priced) smartphones really have met their saturation points and that the global consumer audience is really demanding other devices than the one-upping components, features, displays, and the still next greater dose of memory. The global consumer market is not just about developed market purchases that broach or exceed US $500 for a smartphone, particularly when options for similar (not the same) devices at half or less than half the price are available and service options are broad.
Read more: Revisiting the CE Demand Market – What does the iPhone 6 mean for smartphones?