Smith Expands Business Development Efforts in Europe.

November 8, 2002
Smith Expands Business Development Efforts in Europe.
Director of European Business Development Appointed.

Houston, Texas - Smith & Associates, the #1 ranked Independent Distributor of semiconductors and CPUs, is intensifying its business development efforts in the European market. As Smith’s newly appointed Director of Business Development, Marco Mezger directs the distributor’s activities regarding consignment and AVL partnerships in Europe and is exploring opportunities for more productive relationships with current customers and potential customers.

“Our European consignment warehouse puts Smith in a position to further partner with OEMs and EMS providers by providing large scale inventory management and liquidation service in region,” stated Mark Bollinger, Vice President, Business Development. “The increase in Smith’s capabilities required an experienced leader to focus solely on Europe – and Marco is meeting that need.”

Smith has a marked advantage in the European market because of the 18 year track record of consistent financial growth and reliably successful customer service, whereas many distributors in Europe cannot compare to Smith’s financial stability and experience. Since its inception, Smith has taken advantage of lulls in the market to increase areas in the organization other than direct sales, such as international business development.

“Smith is focusing on the European semiconductor market because of the region’s strength in industrial and automotive manufacturing,” Marco Mezger explains. “Smith is in a class of its own – the caliber of expertise, financial stability, and capabilities exceeds any European distributor.”

Mr. Mezger is a German born international executive with extensive experience in sales and marketing, product management, supplier relations, and new business development. He came to Smith from Bechtle AG, where he assisted in the international expansion of brand recognition and managed and trained sales teams. Mr. Mezger also worked for one year as the General Manager for the company in Zurich, Switzerland, and the last position he held in the company was Sales Manager Europe eCommerce.

Mr. Mezger, who is based in Heilbroun, Germany, will be available to meet with customers and media representatives at Electronica, which will be held from November 12 – 15 at the New Munich Trade Fair Centre. Smith’s exhibit is located in Hall A5-569.

Smith & Associates
Founded in 1984, Smith & Associates ( is the #1 ranked (source: EBN) Independent Distributor of CPUs, semiconductors and electronic components to manufacturers and resellers of high-technology and computer equipment. With more than 15,000 suppliers and partners in over 60 countries, Smith is a leader in "just-in-time" replenishment and has the ability to deliver large quantities of components anywhere in the world with very short lead times. Smith’s ISO 9001:2000 Certified Houston logistics and information hub is supported by sales, logistics, and warehousing hubs in Amsterdam and Hong Kong, in addition to sales and purchasing offices in Seoul, Guadalajara, Barcelona, and Silicon Valley. For more information or to reach a Smith representative twenty-four hours a day, please call SmithDirect at 1.800.HOUSTON or +1 713.430.3000.

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