Intel’s Tuesday-night CES keynote was one of the most anticipated events of the show, and the company did not disappoint, unveiling innovations and sharing announcements that all circle back to the theme of the connected life as tech finds a place in every aspect of our lives.
“We’re entering a new era of technology where consumers are choosing experiences over products,” said CEO Brian Krzanich, during the keynote address. From a heavy focus on sports and fitness to new virtual reality technology, Intel showcased how it is focusing on the tech empowering these connected experiences, with specific attention on the company’s incorporation of sensors into everything from clothing to drones.
Sports and fitness were fore and center in Intel’s address, with the company’s tiny Curie processors finding a place in the upcoming Winter X Games, mounted on snowboards to offer these extreme athletes detailed performance data. These processors will also provide performance data in an array of other athletic gear, and a new partnership with New Balance will also pave the way for the development of a fitness smartwatch and smart sneakers. Fitness garments made in partnership with Chromat and interactive Oakley sunglasses round out Intel’s newest fitness wearables.
Intel’s sensors have found a place in other areas than fitness, as we saw in the unveiling of a new augmented reality helmet from DAQRI and the Yuneec Typhoon H drone, which identifies its surroundings using Intel’s RealSense Technology and even offers its user a drone’s-eye view. On the gaming front, Intel’s Core™ processors power a first-person shooter, and Krzanich showed a demo of himself being scanned directly into action RPG Fallout 4 using Uraniom 3D scanning tech.
And another side of the human, interconnected element of tech? Intel announced that it has met its goal of making all of its products conflict-free by 2016. With an ethical element underlying Intel’s and – increasingly – the whole industry’s initiatives, we look forward to seeing where the Internet of Things and the tech growth underlying it can take us.
Keep an eye out for further CES announcements throughout the week here on the Smith Market Blog and on Twitter (follow us @smithweb).
Image from https://www.cesweb.org/News/Photo-Gallery/.