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Thin or Curved, 4K TVs Are Huge at CES 2015



Thin is in when it comes to the TVs on display at CES this year, but so are curves.

Sony highlighted their super-skinny 4K Ultra HD TV line. The Android-powered TVs measure just 4.9 millimeters at their thinnest point. Their screens are narrower than an IPhone 6 and easily thinner than my index finger.

From a consumer standpoint, the largest benefit of the 4K TV is enhanced image quality and user experience. 4K TVs contain at least 3840 x 2160 pixels, which is four times the resolution of a standard HDTV.

Will people pay more for an enhanced picture? A survey from 4K Ultra HD Update found that 27 percent of consumers in the market for a new TV ranked 4K as the second most important feature while 54 percent cited price as their top priority. As prices continue to fall, consumers may be more inclined to shell out the extra dollars for the heightened technology.

Samsung and TCL showcased stylishly curved 4K TVs at the Las Vegas tradeshow.

According to TCL Multimedia CEO E Hao, their mammoth 110-inch 4K UHD set was named the world’s largest curved TV ever by the "Guinness Book of World Records" in December.

Samsung’s line of curved TVs is touted as giving viewers a more immersive, high contrast viewing experience. They incorporate Quantum Dot technology, which can make the colors on an LCD screen pop bolder and brighter.

“This delivers the highest color purity and light efficiency available today,” said Joe Stinziano, Vice President of Samsung Electronics America.

There has been speculation that the curved screen might have more functionality on a computer than it does on a TV, since viewers don’t normally look at a computer screen from multiple angles.

Todd Traylor, Vice President, Global Trading
Written on Thursday, 08 January 2015 16:11 by Todd Traylor, Vice President, Global Trading

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