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GoPro: Taking the Next Generation of Cameras to the Extreme (VIDEO)


While going back through my notes, pictures and videos from CES last month I came across some great stuff that didn’t exactly fall into the “big picture” trend-focused posts that I put up during the show.  There were some excellent examples of products and companies that continue to push tech to new heights.  I’ve got some posts for this week that zero in on some of these players.  The first: GoPro.

While some cameras are built to suit the needs of professional fashion photographers and some are designed to fit into the latest and greatest smartphones, GoPro believes that cameras should be thrown off of cliffs, dunked in the ocean, and affixed to helmets of thrill seekers everywhere who want to capture and share their adventures.

Over the past few years, GoPro has made a name for itself as the premier player in the extreme camera market. Specializing in extremely rugged devices that can withstand just about anything you can throw at them, GoPro was one of the first companies to bring rugged, personal HD video devices to consumers at prices comparable to traditional cameras.

A prominent exhibitor at this year’s Consumer Electronics Show in Las Vegas, GoPro displayed its broad line of cameras and accessories, including its most recent product, the Black Edition Hero3, which touts a 12-megapixel sensor and built-in WiFi, and allows for 1080p recording at an astounding 60fps.

Judging by the massive crowds GoPro enjoyed throughout CES, GoPro has clearly asserted itself not only as the leader of the action camera market, but may also emerge as a major factor in the overall camera discussion for years to come.

Todd Traylor, Vice President, Global Trading
Written on Tuesday, 05 February 2013 16:43 by Todd Traylor, Vice President, Global Trading

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