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CES 2013: Flash Drive Focus


If there’s one thing that constantly amazes me as I walk around at CES, its how digital everything has become. From media to games to maps, everything has become downloadable and portable. Heck, after taking a walk through the automotive area of CES, you’d be hard pressed to find a new car that doesn’t have a USB port these days.

The USB flash drive is turning 13 this year, and with age comes growth. The first commercially available flash drive had a storage capacity of 8 MB … roughly five times the amount of storage found on a floppy disk (remember those? Me neither). And as consumers’ reliance on digital content increased, so did storage capacity – today, you can buy a USB flash drive with a capacity of 1 TB (that’s 1,048,576 MB).

So as demand for flash drives and memory cards increases, so does the competition, which makes it more difficult for companies to stand out in the crowd.  Though New Jersey based Nikura is showing that it can be done.

I caught up with David Mosseri, Vice President of Nikura to talk about this issue, and he credits a few things with Nikura’s success – the first of which starts with sourcing high-quality products that have been fully tested, verified and guaranteed to work as they should. Secondly, utilizing smart distribution practices and keeping overhead costs low, Nikura is able to come in at an extremely competitive price point.

As more and more companies enter the USB flash drive and memory market, it’s important to look for products and brands that make quality and reliability a top priority. Because when you’re saving valuable personal and business information on devices such as these, the last thing you need is a product that doesn’t work correctly.

Todd Traylor, Vice President, Global Trading
Written on Friday, 11 January 2013 09:12 by Todd Traylor, Vice President, Global Trading

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