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Chip Manufacturers Enjoy Strong Showing at CES


With major players such as Apple and Microsoft not participating in this year’s CES, much of the focus early in the show has been on chip manufacturers such as Qualcomm, Intel and Nvidia. Here’s a look at some of what these companies will be rolling out in 2013.


Chief Executive Officer Paul Jacobs unveiled the company’s new Snapdragon 800 and 600 processors, which will reportedly perform 75 percent faster than their predecessors. According to Chief Operating Officer Steve Mollenkopf, the new processors will start appearing in smartphones and tablets by the middle of the year.

The 800-series chip features the ability to integrate the LTE cellular modem standard – something Qualcomm says no other company can do at this point.

Despite receiving a significant speed boost, Qualcomm says that the new generation of chips will be very energy efficient.


Intel announced a slew of new and updated processors designed specifically for the smartphone, tablet and Ultrabook markets, as the company looks to rebound after a slightly disappointing 2012.

Launching later this year is Intel’s Clover Trail+ processor, which is designed specifically for high-end Android smartphones. An evolution of the Medfield processor, Clover Trail+ will sport two cores and double the processing power of its predecessor.

Targeting the Android and Windows tablet markets, Intel announced its Bay Trail processor, which will launch in late 2013. This quad-core, 22-nm processor will again double processing power while improving energy efficiency.

For Ultrabooks, Intel announced an update to its line of Core processors named Haswell, which replace the Ivy Bridge series. According to Intel, Haswell processors will be extremely power-efficient, and be more than capable of powering touchscreen Ultrabooks while increasing battery life.


Nvidia Chief Executive Jen-Hsun Huang introduced the company’s Tegra 4 chip, which further solidified Nvidia’s commitment to the smartphone and tablet markets. The quad-core chip will not only power smartphones and tablets, but also it’s new handheld gaming device referred to as Project Shield, which will run Android games as well as stream video games from PCs.

Nvidia’s previous Tegra 3 processor is currently used in Google’s Nexus 7 tablet, which has been one of the only tablets to seriously contend with Apple’s iPad.

Todd Traylor, Vice President, Global Trading
Written on Tuesday, 08 January 2013 14:48 by Todd Traylor, Vice President, Global Trading

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