Smith & Associates Appoints Choon Byun as President, Asia-Pacific

Choon makes plans to leverage the strength of Smith’s Asian sector for further growth and dominance

(HOUSTON, TEXAS) October 4, 2012 - Smith & Associates, the industry leader in global electronics distribution, today announces the appointment of Choon Byun to the role of President, Asia-Pacific. In this position, Choon will oversee the operation and management of all of Smith’s Asian offices and execute worldwide initiatives in this region.

Choon joined Smith in 1997 in Purchasing. His leadership skills have been vital to Smith over the years, from his work in Sales and role as Assistant General Manager of Smith’s Hong Kong hub to his positions as Managing Director of Smith’s office in Seoul and, most recently, Vice President, North Asia.

Before coming to Smith, Choon worked for a small venture capital firm, gaining valuable entrepreneurial expertise on developing and maintaining customer relationships. He earned his BA in Psychology and Economics from the University of Colorado.

“Choon’s proven leadership skills will be instrumental to the continued growth of Smith’s presence in Asia,” said Marc Barnhill, Smith’s Chief Trading Officer. “His expertise will provide valuable support for building key relationships with major customers and determining expansion opportunities into new Asian markets.”

“It’s my goal to tap into the full potential of each Asian office’s localized resources,” said Choon, “and to help elevate Smith to be the dominant independent distributor in Asia.”

About Smith & Associates

Founded in Houston in 1984, Smith & Associates is a leader in the independent distribution of semiconductors and electronic components to electronics and high tech manufacturers. Smith offers shortage sourcing for commodity and obsolete parts, innovative purchasing and inventory management solutions, redistribution of excess inventory, and component stocking for warranty and repair programs.

A privately held company, Smith & Associates employs more than 350 people worldwide, with annual revenue in excess of US $500 million. Smith's regional hubs in Houston, Hong Kong and Amsterdam are ISO certified and IDEA compliant. In addition, sales and purchasing offices are located in Silicon Valley, Barcelona, Guadalajara, New York, Shanghai, Shenzhen, Seoul, Singapore, Taipei, Denver, and Penang. For more information, see or to reach a Smith representative 24 hours a day, please call: 1.800.HOUSTON or +1 713.430.3000.



Mark Bollinger
Smith & Associates, V.P. of Marketing
+1 713.430.3000
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Ashley Wilkinson
BOCA Communications
+ 1 415.738.7718 x4
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