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Lamborghini Powered by NVIDIA

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Meet the Lamborghini Aventador. The Italian-made machine has 691 horses under the hood and does 0-60 mph in less than three seconds. Top speed of 217 mph. Not a bad little ride if you've got an extra $400,000 in your couch cushions. I wasn't completely sold at first, but once I took a look at the NVIDIA-powered infotainment system, I had the checkbook out and ready to go.

CES isn't just a show devoted to electronic gadgets and iPhone cases. Rather, it's become a showcase for nearly every industry imaginable. From healthcare to home security, the appeal of CES is far reaching. The automotive industry is no exception. Aided by the growing adoption of high-tech infotainment equipment, automakers have been jumping at the chance to display their latest innovations in in-car entertainment systems.

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Powered by NVIDIA processors, the Aventador sports a top-of-the-line infotainment system that includes a touchscreen navigation system that utilizes real-time Google Maps data. But NVIDIA doesn't stop with Lamborghini. At a recent press conference, NVIDIA President and CEO Jen-Hsun Huang announced that the Tegra 3 quad-core mobile processor (which can currently be found in some of the latest Android tablets) will be available in Audi's lineup next year.

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When you've got that much muscle under the hood, why wouldn't you add some in the dash? In this case, NVIDIA agrees, and they're just getting started.


Todd Traylor, Vice President, Global Trading
Written on Thursday, 12 January 2012 17:19 by Todd Traylor, Vice President, Global Trading

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