Smith Market Blog

The Year of the Ultrabook?


If 2011 was the year of the tablet, 2012 may very well be the year of the ultrabook. Thanks in part to the success of Apple’s MacBook Air, ultrabooks have been one of the more popular (and numerous) items here in the early stages of CES.



ultrabook intel

Ultrabook displayed by Intel

 Companies such as Samsung, Asus, Lenovo, Acer and HP are showcasing a wide variety of the sleek machines as far as the eye can see. With powerful internals and sleek, solid and low-profile casings, ultrabook makers are hoping that these machines capture the staying power that their predecessor, netbooks, couldn’t seem to hold on to.

Ultrabooks vs. Netbooks

While the netbook enjoyed some degree of success, ultrabooks are designed to deliver users with a high-level experience capable of performing up to the high standards of both businesses and consumers. While many found netbooks to be lacking in terms of build quality, keyboard usability, horsepower and screen size, ultrabooks promise superior performance along with a more comfortable user experience.

ultrabook stack

Stack of ultrabooks displayed by Intel

ultrabook intel sign

Ultrabooks are becoming a "trend" at CES

Todd Traylor, Vice President, Global Trading
Written on Tuesday, 10 January 2012 15:09 by Todd Traylor, Vice President, Global Trading

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