Featured Story: Consumer electronics equipment demands more chips

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ImageThe proliferation and popularity of consumer electronics equipment such as iPods, digital cameras and video games is resulting in greater chip demand from equipment manufacturers.

The dollar value of integrated circuits used in consumer electronics equipment is expected to rise from $41.6 billion in 2008 to $57.1 billion in 2012, according to researcher IC Insights. Currently, consumer electronics accounts for about 17% of all ICs produced, up from 13% about five years ago. By 2012 that percentage will grow to about 20%.

“Consumer electronics uses a variety of semiconductors ranging from logic to memory to analog chips,” says Brian Matas, vice president of research for IC Insights in Scottsdale, Ariz. However, a lot of consumer electronics uses lower value chips such as 4- and 8-bit microcontrollers while computers use high-end dual-core microprocessors that cost hundreds of dollars.

Read more in the December 4, 2008 Purchasing

"Consumer electronics equipment demands more chips "

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