Featured Story: Bad economy good for PC market

Monday, 04 August 2008 05:37

Gartner Inc has estimated a year-over-year increase of 16% in PC demand for Q2 and noted the current harsh economic conditions as a driver, not a constraint, for the market’s growth.

Indeed, the research company said that the weak macroeconomic conditions have contributed to strong ASP (average-selling-price) pressures for the notebook PC market, which have helped to drive strong consumer demand. The ASP pressures have also benefited the larger PC OEM vendors with market share gains at the expense of the smaller PC manufacturers, Gartner said in its Semiconductor DQ Monday Report this week.

“Despite the concern over a macroeconomic slowdown impacting PC demand, the industry has yet to feel a substantial negative impact,” John Barber (pictured, right), a Gartner research director, said in the report. “Strong pricing declines of laptop PCs are a result of this slowing economic demand, but the continued strength of unit shipments has benefited the large PC OEMs, as well as the large semiconductor vendors in this space. For example, Intel recently reported a strong second-quarter performance, primarily driven by strong mobile PC demand, both quarter over quarter and year over year.”

Read more in the July 22, 2008 EDN

"Bad economy good for PC market"

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